Privacy policy

Your privacy is important to The WealthCo Group of Companies.

The WealthCo Group of Companies is a cooperative group of incorporated businesses. This Privacy Policy applies to The WealthCo Group of Companies and each Member Firm (collectively, “The Integrated Advisory Community”).

This Privacy Policy explains how The WealthCo Group of Companies collects, uses and discloses personal information, including information collected through its websites and correspondence and when providing products and services.

By providing The WealthCo Group of Companies with your personal information, you consent to the collection, use, disclosure and retention of that information by The WealthCo Group of Companies in accordance with this Privacy Policy and as otherwise permitted by applicable law. You may withdraw your consent at any time, subject to legal or contractual restrictions and on reasonable notice to The WealthCo Group of Companies, but then you might not be able to proceed with your intended interactions or transactions with The WealthCo Group of Companies or otherwise receive the full benefit of The WealthCo Group of Companies’s products and services. Please refer to section 7 of this Privacy Policy to learn about your options with respect to the withdrawal of your consent.

"Personal information" is broadly defined and includes any information about an identifiable individual, as well as more technical information that is collected automatically. Information that is business contact information or aggregated or anonymized is not considered to be personal information.

In this Privacy Policy, "personal information" means information about an identifiable individual, such as an individual’s name and email address, but does not include (to the extent permitted by law) information that is publicly available in a telephone directory or that is business contact information that enables an individual to be contacted at a place of business. Personal Information also does not include information that has been aggregated or anonymized, as explained in section 12, below.

"The WealthCo Group of Companies usually collects personal information directly from you, such as when you purchase a service or product from us. We may also collect personal information automatically, such as when you visit The WealthCo Group of Companies’s websites.

(a) Information You Provide You may be asked to voluntarily give your personal information to The WealthCo Group of Companies when you interact with The WealthCo Group of Companies, including when you subscribe to a newsletter, request information or use a product or service provided by The WealthCo Group of Companies. For example, we may collect:

contact information (such as name, email address, postal address and phone number) when you make an inquiry or contact us;

contact information, social insurance number, birth date, driver’s license, employment information, bank account information and other financial information, including payment card information, financial background check and credit information, and information about your spouse and other family members when you sign up for a product or service with a Member Firm (such as a financial advisory service);

contact information and employment information when you apply for an employee position with The WealthCo Group of Companies; and

communications preferences and correspondence you send to us.

In those circumstances, you can choose not to provide certain requested personal information, but then you might not be able to proceed with your intended interaction or transaction with The WealthCo Group of Companies or otherwise receive the full benefit of the desired product or service.

If you give The WealthCo Group of Companies the personal information of another individual, then you are solely responsible for complying with all applicable laws, including obtaining that individual’s valid consent to your collection and disclosure of that individual’s personal information to The WealthCo Group of Companies and to The WealthCo Group of Companies’s use, disclosure and retention of that individual’s personal information.

(b) Automated Collection The WealthCo Group of Companies may automatically collect certain information regarding your use of The WealthCo Group of Companies’s websites made available to you, such as the dates and times that you use the websites, the browsers, operating systems, software and devices that you use to access the websites and details of your use of the websites. The WealthCo Group of Companies’s websites, email messages and advertisements may use technologies (e.g. cookies, web beacons, tokens, pixels or tags) to collect information that assists The WealthCo Group of Companies to improve its products, services, customer communications and advertising and to prevent fraud. The WealthCo Group of Companies may use information collected through technological means to recognize you as a user of The WealthCo Group of Companies’s websites, to facilitate and improve your use of The WealthCo Group of Companies’s websites, to confirm that messages have been delivered to and opened by you and to provide you with targeted advertisements. You may choose to decline or disable cookies if your web browser or device permits, but doing so may affect your ability to access or use certain features of a website. More information about cookies used for interest-based advertising is set out in section 5(c) below. Some of the information automatically collected by technological means is non-personal information (because the information does not identify you), and The WealthCo Group of Companies will deal with that non-personal information as explained below in this Privacy Policy unless applicable law requires otherwise.

(c) Information from Other Sources Occasionally, The WealthCo Group of Companies may collect personal information from third parties. The WealthCo Group of Companies will only collect your personal information from a third party if we have obtained your consent to do so, if you have provided your consent to the third party, or if we are legally required or permitted to do so. For example

If you apply for a product or service from a Member Firm, that Member Firm may request your consent to obtain a credit check in connection with your application.

We may obtain your personal information from a referral source, such as an existing client of a Member Firm with whom you have a personal relationship or a lawyer or banker with whom you have previously worked.

The WealthCo Group of Companies may use your personal information to provide our products and services to you, for our own internal purposes and for additional purposes, subject to your right to withdraw consent as set out in this Privacy Policy.

(a) General The WealthCo Group of Companies may use your personal information collected by The WealthCo Group of Companies for purposes relating to or arising from your relationship and transactions with The WealthCo Group of Companies and as otherwise set out in this Privacy Policy or permitted by applicable law, including:

to administer your relationship with The WealthCo Group of Companies, including to contact and correspond with you regarding the products and services you have purchased from The WealthCo Group of Companies and related matters;

to facilitate your interactions and transactions with The WealthCo Group of Companies;

to provide products and services to you;

to process and respond to your inquiries, requests and other communications;

to provide you with information (including by email and other electronic messages) regarding The WealthCo Group of Companies and its business, products and services and products and services offered by other businesses, to the extent permitted by applicable law;

to maintain, protect and improve The WealthCo Group of Companies’s products and services and to develop new products and services;

to protect and enforce The WealthCo Group of Companies’s legal rights, interests and remedies and to protect the business, operations and customers of The WealthCo Group of Companies or other persons; and

to comply with legal and regulatory requirements.

Subject to your right to withdraw consent as described in this Privacy Policy, The WealthCo Group of Companies may also use your personal information collected by The WealthCo Group of Companies for the following additional purposes that are not required for The WealthCo Group of Companies to provide you with products and services:

to communicate with you for the purposes of providing you with advertising and marketing messages pertaining to additional products or services that may be of interest to you;

to administer and facilitate your participation in promotions related to The WealthCo Group of Companies; and

to conduct surveys on the quality of our products and services.

The WealthCo Group of Companies may use your personal information to create non-personal information, and The WealthCo Group of Companies may then use, disclose, transfer and retain the non-personal information as set out below in this Privacy Policy.

(b) Confidential Profile The WealthCo Group of Companies Canada and the Member Firms may develop and maintain a confidential profile for you for use by The WealthCo Group of Companies to provide information, products and services to you, to facilitate your dealings with The WealthCo Group of Companies and as otherwise set out in this Privacy Policy.

(c) Interest-Based Advertising The WealthCo Group of Companies’s websites may use cookies, web beacons and other tracking technologies to store on your browser information about your use of The WealthCo Group of Companies’s websites (including the Internet address of your computer) so that The WealthCo Group of Companies’s third party service providers (such as Facebook) may display advertisements likely to be of interest to you when you access other websites, social media sites or other online services. You may opt out of receiving interest-based advertisements on a website, social media site or other online service by using their advertising preferences settings. If you do so, you may still see The WealthCo Group of Companies’s ads on the site, but the ads will not be based on tracking technologies. Information about online interest-based advertising and how you can opt out of receiving those ads are available here: youradchoices.ca/choices, aboutads.info/choices and www.networkadvertising.org. Information about ads on Facebook is available here.

The WealthCo Group of Companies may disclose your personal information to our service providers, and to other persons in accordance with specific consents that you give to us. In some situations, we may also disclose your personal information to third parties as permitted or required by law (for example, in response to a court order or investigation).

(a) General The WealthCo Group of Companies discloses your personal information for purposes relating to or arising from your relationship and transactions with The WealthCo Group of Companies and as otherwise set out in this Privacy Policy or permitted by applicable law. Only those employees of The WealthCo Group of Companies or trusted service providers who need access for business reasons, or whose duties reasonably so require, will be granted access to your personal information. The WealthCo Group of Companies will not sell, rent or trade your personal information to any third party. Please refer to section 7 of this Privacy Policy to learn about your options with respect to the withdrawal of your consent.

(b) Specific Consents The WealthCo Group of Companies may disclose your personal information to other persons in accordance with express or implied consents that you give during your interactions and transactions with The WealthCo Group of Companies.

(c) Affiliates and Business partners The WealthCo Group of Companies Canada and the Member Firms may share your personal information with each other and use it in connection with our relationship with you for the provision of our products and services, all in accordance with this Privacy Policy. In certain circumstances, we may share personal information with our business partners with your consent or as otherwise permitted by applicable law.

(d) Suppliers and Service Providers The WealthCo Group of Companies may disclose your personal information to its suppliers and service providers (including cloud service providers, payment processors and DNA sample storage facilities) to assist The WealthCo Group of Companies in the provision of information, products and services to you, to provide services to The WealthCo Group of Companies, to assist The WealthCo Group of Companies to use your personal information as set out in this Privacy Policy and as otherwise permitted by applicable law.

(e) Law Enforcement/Legal Disclosures The WealthCo Group of Companies may disclose your personal information as required or authorized by applicable law, including to comply with a subpoena, warrant or court or arbitral order or litigation disclosure obligation. The WealthCo Group of Companies may disclose your personal information to law enforcement agencies or other independent organizations if The WealthCo Group of Companies reasonably believes the disclosure is necessary or appropriate in connection with national security, law enforcement or other issues of public importance, or if The WealthCo Group of Companies reasonably believes the disclosure is necessary or appropriate to protect and enforce The WealthCo Group of Companies’s legal rights, interests and remedies or to protect the rights, interests, business, operations or customers of The WealthCo Group of Companies or other persons (including to detect and prevent fraud and other illegal activities, or to enforce any of the terms of use, terms of service or other agreements that govern access to or use of any of The WealthCo Group of Companies’s products or services). The WealthCo Group of Companies has no control over, or responsibility or liability for, the use, disclosure or retention of your personal information by the agencies, independent organizations or other persons to whom The WealthCo Group of Companies discloses the information in the foregoing circumstances, and the collection, use, disclosure and retention of the disclosed information by those agencies, independent organizations or other persons is not subject to this Privacy Policy.

(f) Business Transactions The WealthCo Group of Companies may disclose your personal information in connection with a proposed or actual business transaction in which The WealthCo Group of Companies is involved (e.g. a corporate amalgamation, reorganization, merger or acquisition, or the sale or transfer of some or all of The WealthCo Group of Companies’s business or assets), and in those circumstances The WealthCo Group of Companies will require the information recipient to agree to protect the privacy of your personal information in accordance with applicable law.

When you interact with The WealthCo Group of Companies, through its websites, in person or by other means, you consent to the collection, use, disclosure and retention of your personal information as set out in this Privacy Policy. You have a right to withdraw your consent at any time. However, if you withdraw your consent to purposes that are integral to the provision of our products and services, we may have to limit the products or services we are able to provide to you. Other purposes, such as advertising purposes, are not integral to the provision of our products and services and your withdrawal of consent to those purposes will not impact the provision of our products and services to you.

As described in section 2 of this Privacy Policy, in general, when you interact with The WealthCo Group of Companies, you consent to the collection, use, disclosure and retention of personal information as set out in this Privacy Policy. You may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawing your consent for integral purposes. You may withdraw your consent for purposes that are integral to the provision of our products and services, subject to legal or contractual restrictions and on reasonable notice to The WealthCo Group of Companies, but then you might not be able to proceed with your intended interactions or transactions with The WealthCo Group of Companies or otherwise receive the full benefit of The WealthCo Group of Companies’s products and services. Withdrawing your consent for additional purposes. Withdrawing your consent for additional purposes that are not integral to the provision of our products and services will not impact the provision of our products and services to you. You may withdraw your consent to your personal information being used or shared for the following additional purposes:

to communicate with you for the purposes of providing you with advertising and marketing messages pertaining to additional products or services that may be of interest to you. You can always limit the electronic communications that The WealthCo Group of Companies sends to you. To opt-out of commercial emails, simply click the link labeled “unsubscribe” at the bottom of any commercial electronic communication we send you. Please note that even if you opt out of promotional communications, we may still need to contact you with important information about your product or service; and

to conduct surveys on the quality of our products and services.

To withdraw your consent, you may contact The WealthCo Group of Companies’s Privacy Officer by mail or email at: The WealthCo Group of Companies, #210 200 Quarry Park Blvd. SE, Calgary, AB, T2C 5E3, or privacy@wealthco.ca

Generally, we store your personal information in Canada. Some of our service providers may process, store and use your personal information outside your province or territory or in other countries. As a result, your personal information may be subject to the laws of other jurisdictions.

In general, The WealthCo Group of Companies stores, accesses and uses personal information in Canada. Some of The WealthCo Group of Companies’s service providers may process, store and use your personal information at facilities outside of your province, territory or Canada in the course of providing their services to The WealthCo Group of Companies. When The WealthCo Group of Companies engages a service provider that operates outside of Canada, personal information may be stored, processed, accessed or used in any country in which the service provider operates. The personal information protection laws of those other countries might be different from the laws of the jurisdiction in which you reside, and might permit courts, government, law enforcement agencies, regulatory agencies and security authorities to access your personal information without notice. The WealthCo Group of Companies uses all reasonable safeguards, including contractual requirements with our service providers, to protect your personal information wherever it is located.

We only retain your personal information for the period necessary to fulfill the purpose for which it was collected, unless required or permitted by applicable law.

The WealthCo Group of Companies will retain your personal information for the period reasonably necessary for the purposes set out or referenced in this Privacy Policy and to comply with The WealthCo Group of Companies’s legal obligations or enforce or protect The WealthCo Group of Companies’s legal rights, or a longer period required or permitted by applicable law. The WealthCo Group of Companies will delete or dispose of your personal information, or depersonalize the information, when The WealthCo Group of Companies is no longer required or permitted by applicable law to retain the information for the purposes set out or referenced in this Privacy Policy. If you ask The WealthCo Group of Companies to delete your information, we will do so within a reasonable period of time. Please note that The WealthCo Group of Companies may need to retain some information about you in order to satisfy our legal and security obligations. For example, some of your information may remain in back-up storage even if you ask The WealthCo Group of Companies to delete it.

We strive to protect your personal information against unauthorized access. We maintain administrative, technical and physical safeguards to protect your personal information.

The privacy and security of your personal information is extremely important to us. The WealthCo Group of Companies uses reasonable safeguards – including administrative, physical and technical security and safeguarding measures – appropriate to the sensitivity of the personal information in The WealthCo Group of Companies’s possession or under The WealthCo Group of Companies’s control to help protect the information from unauthorized access, collection, use, disclosure, deletion or similar risks. For example, we use industry-standard encryption technology to secure sensitive personal information when it is being collected and transmitted over the Internet as well as firewalls, site monitoring and intrusion detection software.

You have the right to access your personal information and to have it corrected by contacting us as set out in section 19 below.

The WealthCo Group of Companies will rely on you to ensure that the personal information that you provide to The WealthCo Group of Companies is as accurate, complete and up to date as necessary for the purposes for which The WealthCo Group of Companies uses the personal information. You will promptly notify The WealthCo Group of Companies of any changes to the personal information that you provide to The WealthCo Group of Companies using the procedures made available for that purpose by The WealthCo Group of Companies or by contacting The WealthCo Group of Companies’s Privacy Officer using the contact information set out in section 19 below.

You may reasonably request access to your personal information collected by The WealthCo Group of Companies and information about The WealthCo Group of Companies’s use, disclosure and retention of that personal information by submitting a written request to The WealthCo Group of Companies’s Privacy Officer using the contact information set out in section 19 below. Subject to applicable exceptions and limitations prescribed by applicable law, you will be given reasonable access to your personal information and you will be entitled to verify the accuracy and completeness of your personal information and to have the information revised as appropriate. You may be required to pay a reasonable fee for access to your personal information. The WealthCo Group of Companies may decline to process a request that is unreasonably repetitive, frivolous, vexatious or impracticable, that infringes or jeopardizes the privacy of other persons, or for other reasons permitted by applicable law.

The WealthCo Group of Companies may use non-personal information (information that is not about an identifiable individual) for any purpose, unless it is combined with personal information.

The WealthCo Group of Companies may use your personal information to create and collect non-personal information (information that is not about an identifiable individual), including personal information that has been aggregated or otherwise depersonalized so that the information no longer relates to an identifiable individual. The WealthCo Group of Companies may use, disclose, transfer and retain non-personal information for any purpose and in any manner whatsoever. If non-personal information is combined with your personal information, then The WealthCo Group of Companies will treat the combined non-personal information as personal information for the purposes of this Privacy Policy for as long as the non-personal information is combined with your personal information.

This Privacy Policy only addresses the collection, use, disclosure and retention of personal information by The WealthCo Group of Companies. Other websites have their own privacy policies and practices.

The WealthCo Group of Companies’s websites and correspondence (including emails and messages) may include advertisements for products and services offered by independent businesses or links to websites or mobile apps operated by independent businesses. The WealthCo Group of Companies has no responsibility or liability for, or control over, those other websites, mobile apps, online services or businesses, their products or services, or their collection, use, disclosure or retention of your personal information. This Privacy Policy does not apply to the collection, use, disclosure or retention of your personal information by those websites, mobile apps, online services and independent businesses. If you have questions about how those websites, online services or independent businesses collect, use, disclose or retain personal information, please contact the owner or operator of the website, service or business.

This Privacy Policy only addresses the collection, use, disclosure and retention of personal information by The WealthCo Group of Companies. Social media websites have their own privacy policies and practices and you are responsible for the personal information you post to those websites.

When you use certain aspects of The WealthCo Group of Companies’s websites or other services to access or post information to social media websites (e.g. there may be links to The WealthCo Group of Companies’s Facebook, Twitter, Instagram or LinkedIn pages), the personal information that you post or share in connection with these third party websites is visible to other persons and can be read, collected, used and disclosed by other persons, including to send unsolicited messages to you. When you click on a link to a social media website, you will leave the The WealthCo Group of Companies websites and go to that social media website. Any information provided to such third party social media websites and other websites is governed by their own privacy policies, which you may read on the applicable website. You are solely responsible for the personal information that you choose to post or share in those situations. The WealthCo Group of Companies has no control over, or responsibility or liability for, the collection, use, disclosure and retention of the personal information that you disclose in those situations, and this Privacy Policy does not apply to the collection, use, disclosure or retention of your personal information by those websites.

By opting in to receive SMS communications from us, you agree to the following terms as required under U.S. and Canadian regulations, including the Telephone Consumer Protection Act (TCPA) and Canada’s Anti-Spam Legislation (CASL).

We respect your privacy. Your mobile phone number and any information provided for SMS enrollment will be used solely to send you text messages related to our services, updates, appointment reminders, confirmations, or other relevant communications. We do not share, sell, rent, or disclose your phone number or SMS consent to third parties for their marketing purposes.

Message frequency may vary. Standard message and data rates may apply based on your mobile carrier and plan.

Your Consent (USA & Canada)

By providing your mobile number and opting in, you consent to receive SMS messages from us.

• In the United States (TCPA): Your consent is not a condition of purchasing any goods or services.

• In Canada (CASL): Your consent may be withdrawn at any time, and withdrawal will be processed promptly.

Opting Out

You may opt out of SMS communications at any time by replying STOP to any message.

For assistance, reply HELP or contact us through the methods listed in our full Privacy Policy.

After opting out, you may receive a final confirmation message.

Data Protection & Security

We take commercially reasonable steps to protect your personal information, including secure storage and restricted access. However, transmissions over wireless networks carry inherent risks, and we cannot guarantee absolute security.

Use of Information

Your phone number will only be used for communications you have consented to receive.

We retain SMS-related information only for as long as necessary to fulfill the purposes described above or to meet regulatory requirements.

Your Rights

You may request access to, correction of, or deletion of your personal information as permitted under applicable U.S. state laws or the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada.

Participation in SMS messaging is entirely voluntary and does not affect your access to our services.

We do not knowingly collect personal information from children under 13 years of age without the consent of a legal guardian.

We do not knowingly collect personal information from children under 13 years of age without the consent of a legal guardian. To purchase our products and services, we must obtain the consent of your parent or legal guardian if you are under the age of majority and consent is a requirement in the jurisdiction of your residence. If we learn we have collected or received personal information from a child where parental consent was required, we will delete that information. If you believe we might have any information from or about a child where we should have obtained parental consent, please contact The WealthCo Group of Companies’s Privacy Officer using the contact information set out in section 19 below.

The other agreements you have with The WealthCo Group of Companies may contain disclaimers, liability exclusions and limitations and dispute resolution provisions that apply to matters arising in relation to this Privacy Policy, to the extent permitted by applicable law.

The agreements (including any website terms of use) that you accept when you apply or register for, or order or use, The WealthCo Group of Companies’s products and services contain important provisions, including provisions disclaiming, limiting or excluding the liability of The WealthCo Group of Companies and other persons (including service providers) and provisions determining the applicable law and jurisdiction for the resolution of disputes. To the extent permitted by applicable law, each of those provisions applies to any dispute that may arise in relation to this Privacy Policy or The WealthCo Group of Companies’s collection, use, disclosure and retention of your personal information, and are of the same force and effect as if they were reproduced directly in this Privacy Policy. Nothing in this Privacy Policy amends any of those other agreements.

Generally, changes to this Privacy Policy will be posted to The WealthCo Group of Companies’s websites. Please check the “Last Updated” date at the top of this Privacy Policy and review any changes since the last version.

The WealthCo Group of Companies may change this Privacy Policy as it applies to The WealthCo Group of Companies from time to time by posting a new version of this Privacy Policy on The WealthCo Group of Companies’s websites. The WealthCo Group of Companies’s collection, use, disclosure and retention of your personal information will be governed by the version of this Privacy Policy in effect at that time. Your continued dealings with The WealthCo Group of Companies after any change to this Privacy Policy will signify your consent to the collection, use, disclosure and retention of your personal information by The WealthCo Group of Companies as set out in the changed Privacy Policy. Accordingly, you should check the “Last Updated” date of this Privacy Policy (at the top of this Privacy Policy) and review any changes since the last version.

You consent to The WealthCo Group of Companies sending you emails (to the email address you provide to The WealthCo Group of Companies) regarding this Privacy Policy and related matters.

If you have any comments or questions about this Privacy Policy or how The WealthCo Group of Companies deals with your personal information, please contact The WealthCo Group of Companies’s Privacy Officer by mail or email at:

The WealthCo Group of Companies 205 Quarry Park Blvd SE, Suite 350, Calgary, AB, T2C 3E7, or support@wamcompliance.zendesk.com